# BELAC — Brand kit

**Positioning:** A Perth-based **full-stack digital studio** for small businesses. We digitise the company you already built: websites, SEO, social, brand, video, documentation, CRMs, and process.

**Primary web:** https://belac.au
**Contact:** calebmartin@belac.au
**Region:** Perth, Western Australia, Australia

Machine-readable tokens: [`tokens.json`](./tokens.json)

---

## 1. Wordmark

The logo is the **BELAC** wordmark — all caps, Satoshi Bold, `0.12em` letter-spacing. Do not use PNG lockups, gold marks, or image marks on the live site, invoices, or portal.

On the web use `BelacWordmark` / `BrandLogo`. In PDFs embed Satoshi Bold and draw the same wordmark as text.

---

## 2. Colour

Monochrome only. No gold, gradients, or shadows.

| Token (CSS) | Hex | Role |
|-------------|-----|------|
| `--belac-bg` | `#FFFFFF` | Page background |
| `--belac-text` | `#111111` | Primary text, buttons, wordmark |
| `--belac-secondary` | `#666666` | Supporting text, labels |
| `--belac-border` | `#EAEAEA` | Dividers, inputs, cards |
| `--belac-dark` | `#111111` | Inverse sections, CTA bands |
| `--belac-hero-bg` | `#FAFAFA` | Hero / invoice strip backgrounds |

---

## 3. Typography

- **Primary:** Satoshi Bold (weight 700)
- **Fallbacks:** General Sans Bold, Space Grotesk Bold, system-ui

---

## 4. Invoice letterhead

Tax invoices, receipts, the public pay page (`/pay/:id`), and the client portal use the same letterhead as the PDF:

- BELAC wordmark top-left
- Document title (e.g. Tax invoice)
- Trading as {trading name}
- Black table header, `#111111` totals rule
- Footer: wordmark, trading name, address, ABN, contact

Sample on `/brand`.

---

## 5. Voice

**Sound like:** confident, minimal, operational. Brand. Systems. Process.

**Do not:** use gradients, gold, glassmorphism; promise viral reach or vanity metrics as deliverables.

---

## 6. Files

- `tokens.json` — colours, type, wordmark
- `/fonts/Satoshi-Bold.ttf` — wordmark font

*Internal reference — update when visual identity changes.*